What Does the Remix Feature Mean on Instagram & How to Use It?

While scrolling Instagram you must have noticed the Remix button below. Today, most of the reels involve a remix feature. When I first noticed this feature on Instagram, I started wondering what this feature was all about. So, I started doing my research about it. If you too are confused about the Remix feature, worry not. I have compiled everything you need to know in this article. Scroll down and find out everything you need to know.

What Does the Remix Feature Mean on Instagram?

Introduced in 2021, Instagram Remix is a feature that works similarly to TikTok Duets. It allows you to collaborate with other Instagram users. With the help of this feature, the original video is displayed with the new video making it look like a single piece of collaborative content.

While earlier this feature was only limited to the reels feature, after noticing its success, Instagram extended it to the normal photos as well. With the help of this feature, people were allowed to use photo posts as the starting point for collaborative Instagram content.

Important: You can not use the remix feature of Instagram on a computer. You will need an Instagram app for it.

Also, read What Does Following Mean on Instagram

How to Remix Content on Instagram?

If you want to remix the content on Instagram, you will need to select the content that you want to remix on the platform. Please note that you will need to have a professional account on Instagram to use this feature. Below I have shared how you can remix the content in different situations:

While Using the Reel Remix Feature

Follow the instructions mentioned below and remix the reels of your choice:

• Look for the reels that are remixable. There are many creators who keep the remixable option closed. To find such reels, it has three dots on the reels. 
• Select the remix style. There are two types of remix styles available on it: Remix with the original video or after the video. When you choose the remix with the video feature, your video be played along with the original video. On the other hand, if you choose the other option, your video will be played after the original video. 
• The next step is to get your own remix. To get your own remix, there are two different ways: either capture your own content or upload it from your camera roll. Once done, you will also need to use the editing tools like texts and filters. 
• Once, everything is done, add the caption and if you want, tag the original creator. 
• Either share it publicly or in a direct message with others. 

While Using the Picture Remix Feature 

Please note that this feature also helps you to create a reel including the picture you select. Here is how you do that:

• Look for the picture you want to remix. 
• Click on the three dots that are present in the upper-right-hand corner. If the photo is available for the remix feature, you will see the “Remix this photo” option. Tap on it and start the process.
  This will take you to the section where you can create a new reel. You will notice all the options that you receive for creating a normal reel is available to you. 
• If you don’t want to make a new video or a reel, you can always upload one from the gallery. Select the video that you think suits you the most and complete the reel. 

Also, read What Does “Accounts Reached” Mean on Instagram

Who Can Remix Your Content?

If you have a private account, no one can remix your content. But if you have a professional account others can use all your content including the pictures and videos. As Instagram supports user privacy and gives importance to it, it gives us the option to manage who can remix our content. To manage the account settings, you will need a mobile device. Remember you can not do it on a computer. Below I have shared the steps by which you can manage who can remix your content depending on the device you are using:

Manage Remix Feature Settings on an Android Device

If you are using Android, it is important to remember some steps that can help you to remix the content. Below I have shared a small guide to help you manage the steps:

• Go to the profile page on Instagram. 
• Select the reel or the photo that you want to manage. Select the three dots present at the bottom right. Select the Remixing option on the screen. 
• You will get a new screen, select Turn Off Reuse and then again click on Turn Off to Confirm. With the help of this setting, no one could create new remixes. However, if there are any existing remixes, they will not be affected. 

Manage Remix Feature Settings on iOS Device

If you are an iOS user, the steps are different from the Android once. Follow the instructions mentioned below:

• Click on the profile picture and go to the profile page.
• Select the reel or the picture that you want to manage. Click on the three dots that are present at the bottom right-hand side. 
• Once it is done, tap Turn off Remix. Again you will click on the Turn off button to complete the confirmation. This will stop others from creating new remixes with videos and photos. Please remember that no existing remixes will be affected by it. 

Also, read What Does ‘Back’ Mean on Instagram Stories

How to Use the Remix Feature to Boost Engagement for Brand Owners?

It is extremely important to know how can you increase the engagement level especially if you are a brand owner. Trust me, it can be a game changer for your brand. Below I have mentioned some of the tips that you can use to boost your engagement level:

1. Ask Influencers to Collab with You

You can reach out to the influencers and ask them to remix your product video and give their opinion about it. As a bonus, you can always share the product with them and then ask for it. It works similarly to paid partnerships where you get a product for free and have to come in and collaborate with the brand. When an influencer collabs with you, the content they have remixed with, also reaches with larger audience. 

2. Getting Customer Reviews

Ask yourself to remix the marketing video of your brand. There are many customers who share their feedback on the product they have shared. Ask them to make a video feedback for your product and remix it with the product video you have added to your account. Getting a video review leaves a major impact on the people who are interested in buying your product. Additionally, it also helps in increasing the chances of getting viral faster. 

3. Creating Reaction Videos

You must have seen some videos where an ongoing video is going on the half section and people are reacting to it. This is usually done with the help of a remix feature. I have been using Instagram for a long time and most of the reaction videos that I look around are made through the remix feature. In short, if you lack the idea to create new content, you can always try to make some reaction videos using the remix feature.

What is the Difference Between Reposting and Remixing on Instagram?

One of the biggest confusion that occurs with the remix features is that many people consider it similar to reposting the content. But this is not the case. Reposting the content means that you are taking others’ content and posting it on your own account. This feature is mainly for the fan pages that keep posting content of their favorite influencers on their profile.

Whereas, remixing on Instagram works differently. This feature creates new content for you using the other’s content. Please note that remixes usually help you to create new reels, whereas reposting is like copying the content and posting it in your own account.

Also, read What Does OBJ Mean on Instagram

Conclusion 

The Remix feature on Instagram is a feature that works exactly like TikTok duets. This feature was first introduced in 2021 and allows you to create a reel using other’s content. With the help of this feature, you can use the reel of another person in your own reel. It will either appear in the starting or ending of it. There is also a photo remix feature.

With this feature, you can include pictures of anyone within your reel. When you are planning to remix a reel or a video, it is important to see if the creator has allowed the remix option or not. If you don’t have any idea for content creation, don’t forget to take advantage of the Remix feature. 

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