One hashtag that is getting so popular on Instagram is LTK. Whether the post shows an awesome dress or a funky sneaker, most of them are accompanied with this hashtag. Earlier when I saw LTK on Instagram, I thought it was a new trend. But, I was wrong. When I did my research, I was surprised to learn that it is not a new trend or hashtag, but a platform that can make the life of influencers and users easy. If you are excited to know more about it, just head over to the guide below.
What Does LTK Mean on Instagram?
LTK on Instagram stands for ‘Like to Know.‘ It is an app that helps Instagram followers get the links to the products that their favorite influencers have posted. It is a platform that not only helps the followers to receive the product but also the influencers to earn some commission from the sales.
When you scroll down on Instagram, you must have seen LTK as a hashtag, in captions, or in the comment section. It means if you want to get the link to that product, you can get it on their LTK account. The best part of this is when you search for the product that your favorite influencer is using, you also get the suggestions from the app. In short, the app is more like an online shopping platform. You must be wondering how it is useful for the users and influencers. Further, I have discussed the use of the app for both of them.
How Does LTK Work for Instagram Users?
If you are a person who loves to get the things that your favorite influencers use, LTK is what you need. It is an app where you can follow your favorite content creator and get the links to the product that you like the most. There are different ways of using it. Below I have mentioned them all:
Download the App
The first way is to download the app and follow your favorite creator. It will give the links to everything they have added on Instagram. In addition to that, you can also check if the link is for an exact product or a similar product. You can also search for the product directly so that you can get the links of similar products posted by other creators too. This means that you can also follow other influencers on it.
Using the Email-Id
You will need to subscribe to LTK from your email id. Once you register, start liking the posts of the influencers of your choice. When you like them, you start getting emails regarding that post. Have a look at the product you want to buy.
Taking Screenshots on Instagram
If you like a dress of the creator and want exactly like that, just take a screenshot and upload it on the app. You will get the result of the exact item. If the item is sold or out of your budget, you can explore other alternatives.
To know more about how LTK can help Instagram users, check out our LTK User’s Guide!
How Does LTK Work for Instagram Influencers?
If you are an Instagram influencer, LTK Creator is the extension you need the most. It is the app where you can post the content for your followers. This is the app where you can have analytics about different things, including your total earnings, likes, commissions earned, and sales. At the top of the screen, the analytics is for 7 days. But if you scroll down, you can get the analytics for the individual days.
There are different sections on the app for various purposes. ‘Earnings’ help you to understand the total earnings earned so far, ‘Link Ninja’ helps you to get the affiliate links for a particular brand, ‘Create and publish posts’ section is where you can create the content and publish it, and lastly, there is a ‘Search’ section where you can search for related content. You can always add the link to your LTK account on Instagram so that none of your followers miss the links to your product.
Conclusion
LTK on Instagram stands for ‘Like to Know’. It is one of the popular hashtags that is used in the captions and even comment sections. But it is not only limited to the hashtag, in fact, but it is also one of the services that help the users to get the link of the products used by their favorite followers. On the other hand, the influencers on this app, can create a post for their users and share the link of that product. This makes it very easy for the influencers and the followers to build a strong connection.
FAQs
Why do Influencers Use LTK?
Influencers can create an account and share the links of all the products in a single place. It also helps them to get the analytics of the earnings they are making. The number of likes and the commission earned from it is also trackable.
How Many Followers a Influencers Need for LTK?
Honestly, there is no specific number of followers or even likes you need to have on Instagram or any other social media platform to create an account on LTK. The only thing you must take care of is having high-quality and genuine content.