What Does Accounts Engaged Mean on Instagram?

Putting content on Instagram is one part of the story; it is equally important to analyze how it is performing. This is where Instagram Insights comes in. It is a toolkit that helps us analyze how well Instagram is working. There are a lot of things that you can track in it. One of them is Accounts Engaged Metrics. It is one of the important metrics that helps you understand what type of content you must post on your account. If you don’t know much about it, let me help you know more about it.

What Does ‘Accounts Engaged’ Mean on Instagram?

Accounts Engaged is one of the metrics on Instagram that helps to determine the different types of interaction with the content. The actions that are involved with your content are mentioned below:

• Liking the content
• Commenting on it
• Saving the posts and reels 
• Replying to the Instagram stories

All the things mentioned are very important as it helps to increase the engagement level with your content. Please note that all the things mentioned above help to calculate the engagement rate. When you get to know how many accounts engaged with you, it helps you to understand the quality of Instagram’s strategy. 

Also, read What Does “Accounts Reached” Mean on Instagram

Importance of Measuring the Accounts Engaged

Wondering why it is even important to track the Accounts engaged on Instagram? There are several reasons behind it. I have mentioned some of them to help you understand better:

1. Understand the Audience: First things first, you cannot grow your Instagram account if you are not clear with your audience type. ‘Accounts engaged’ help you to know what type of audience you have and what niche your audience gets most attracted to. If you have launched a campaign, this could be a perfect metric to consider. 
2. Increase the Organic Reach: When you track the engagement metrics, you get to know what type of content has the highest engagement level. It can be a reel, post, story, or anything. There are different things that you will get to know. Whether the short-form content or long-form content is working. When you understand what type of content has the most engagement, you can make new content just like that which further helps to increase the organic reach of your account. 
3. Building Up a Strong Relationship With the Audience: One of the major ways of getting engagement is through the comment section. When you track the ‘Accounts engaged’, you get to know the people that regularly comment on your posts. Knowing them can help you to get a stronger relationship with the audience. It is because you can DM them and also get more interactions with them. 
4. Get a good ROI on Your Campaign: When you start a campaign, it is majorly to get a good reach on your account. Once the campaign is completed, and you start analyzing it, you can use the data to improve future strategies. Check what is working for you through the engagement metrics and focus more on it.

What is an Instagram Engagement Rate?

Instagram engagement rate is one such matric start that helps you to understand how many people have interacted with your content on the platform. It provides details like follower count along with various interactions. Tracking it helps you to understand how well your content is related to the targeted audience. But the sad part of it is that it is not already available. You need to calculate it on your own and that is why it is a debatable topic. 

Also, read What Does Impressions Mean on Instagram?

How to Calculate the Engagement Rate?

It is very easy to calculate the engagement level on Instagram. You just need two things:

• Total interactions
• Total followers

But make sure that you have a professional account. It is because you cannot find the number of interactions on your account without it.

To check your total followers, go to your Instagram profile and see the number mentioned below the ‘Followers’ tab. Once you know the total number of followers on your account, it’s time to find out your total interactions. To do so follow the steps mentioned below: 

• Go to Instagram Insights by opening the professional dashboard. 
• Once the dashboard is open, select the date range in which you want to get the interactions. 
• Click on the Interactions button present in the overview section. 
• Now scroll down and get the By Interaction section. Add the total interactions for the particular posts. If you want, you can add the interactions too in the stories. This is not a necessary thing to do. You will only need to do it if you want to include them in your calculations.

Once both of the numbers are available, use the formula mentioned below to get the engagement rate:

Engagement rate = (Total interactions/Total followers) x 100

So, suppose your interactions are 500 and your total followers are 5000, your engagement level becomes 10%. 

But, now the question stands “What’s the good engagement rate?” To be honest, there is no specific rate that can be considered a good rate. It depends upon various factors like the industry you are working in, what type of niche you have, and many more. Ideally, it must not be below 0.43%, but there is no set bar for it. Just try to get the engagement rate as high as you can.

Tips to Increase the ‘Accounts Engaged’

So far you must have understood how important it is to have high engagement and interactions on Instagram. However, it is very important to employ the right strategies to increase the engagement level of the account. There are very minimal tips that you need to follow. Below I have mentioned a few of them:

1. Use Stickers on Instagram Stories: When you open up the story of someone, the first thing that always attracts you is the stickers on it. One of the widely used stickers to increase the engagement level is the question sticker. All you have to do is add a question sticker and within no time you will be flooded with questions. This is a great way to increase the engagement level. 
2. Creating Memes: Today, memes can be made on anything. Having memes on relatable topics can be a perfect way to double your engagement within no time. But please make sure that there is nothing offensive in it. 
3. Relatable Reels: Have you noticed the POV content on reels? That is the most shareable content on Instagram. It is because the content on such reels is the most relatable one. Whether it is created on boyfriends, friends, family members, and other people around you, most of them are so relatable. Thus, if you want to increase the engagement level, just go ahead with creating them. 
4. Organizing Giveaways: Giveaways are one of the major factors that play a crucial role in increasing the engagement level. There are a lot of influencers and even big brands that take advantage of it. The most common rules of a giveaway are tagging your friends, sharing the content with them, liking or commenting on it, and many more. So, go ahead, set up the rules, and start your own Giveaway. 
5. Use Relevant Hashtags: Hashtags are one of the important factors to get you on the explore page. Thus, make sure that you are using related and relevant hashtags with your content. Using relevant hashtags increases your chance of getting on the Explore page.
6. Responding Back to the Audience: One of the important things that helps to stay connected with the audience is to engage back with them. When you interact with your audience, it builds up a strong connection. Replying back on their comments can be a major way to increase the engagement level. Also, replying to their DMs can be another important factor to have a high engagement.
7. Collab with Other Influencers: When you get in collab with other people, it helps to increase the ‘Accounts reached’ organically. But this is not the only advantage you have. It also increases the engagement level of your content.

Also, read What Does ‘Seen’ Mean on Instagram?

Conclusion

Account engagement is one of the important metrics that help us to understand different interactions with the content. They are basically actions that are involved with the content you post on Instagram. The actions involved in the engagement metrics are likes, comments, replies on stories, and saving the content. When you track the engagement metric it helps you to understand your audience and what type of content they are enjoying more. Measuring them can help you to create the strategies accordingly. 

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