What Does “Accounts Reached” Mean on Instagram and How to Increase It?

To grow on Instagram, it is vital to have a look at how it is performing. Instagram has a special feature known as Instagram analytics for professional accounts. It is one that helps to measure different metrics which play a crucial role in growth. There are several factors that you can check on it. But don’t forget to have a look at the most important one, which is “Accounts Reached.” Have a new professional account and don’t know much about this metric? Don’t worry at all. 

This guide will help you to know how this metric works and how you can increase it. Let’s focus on the guide below and explore all the aspects of Reach on Instagram.

What Does “Accounts Reached” Mean on Instagram?

“Accounts reached” on Instagram is a metric that helps you to know the number of unique visitors that your account has reached to. There are different ways of getting unique counts on your profile. They can do it either through the feed, exploring pages, or by directly searching your account. These metrics also help you know how many individual Instagram accounts have viewed your particular post. 

“Accounts reached” is a different metric from the number of views on that post. Suppose there are ten people who have viewed your reel 100 times. The accounts reached will 10 and not 100. Please note that it is different from impressions on Instagram. 

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Why “Accounts Reached” is an Important Feature?

“Accounts reached” is a very important feature for Instagram’s growth. There are many reasons to focus on it. Below I have discussed the important reasons why you should look at the account reach of Instagram:

1. Shows the Content Visibility

The “accounts reached” metric helps to know how far your content has reached the audience. When the content reach is higher, it shows that the content strategy that you are following is effective. 

2. Know the Reach Trend

When you track the “accounts reached” on your profile, it helps to measure the number of accounts reached on your profile. The reach trend is a way to know what type of content is more relatable to your audience. Suppose you were sharing daily mini vlogs on your account and suddenly, you have changed the style of posting the content. You are now focusing more on funny content. Checking the reach on your account can help you to know which trend is more suitable for you. 

3. Understanding Your Performances

The best thing about this metric is that you can now compare the performances that you did in the past. This also helps to find out the areas that require improvement. 

4. Effective Campaign 

If you have launched a campaign, “accounts reached” can help you to know how well the content has reached the targeted audience.

How to Calculate Reach Rate on Instagram?

If you have a look at Instagram insights, you must have noticed that it only shows you the number of accounts that have reached your profile. There is no reach rate on it. Thus, you will need to calculate it by yourself. 

Your reach rate is basically the percentage of the new users who have just seen your content compared to the followers you have. Still confused? Here is a formula to calculate your account reach rate:

Reach rate = (Number of Accounts Reached / Total number of followers) x 100 

So if you have 2000 followers and your account reach is 200, your reach rate becomes (200/ 2000)*100 = 10%.

Also, read What Does ‘Back’ Mean on Instagram Stories

What is a Good Reach Rate?

So far, you must have understood the importance of having a high reach. But the question is what is the good reach rate for your account? Honestly, there is no rule behind an ideal reach rate. Of course, having a 100% reach rate is awesome. But achieving it is hard sometimes. It is because not everyone opens Instagram regularly. Also, whether your account is on the explore page or not also depends on various factors. 

Of course, we will find out some of the ways by which you can increase the reach, but the truth is there is no particular rate that we can describe as a good reach rate. Instead of comparing the account reach rate with other accounts, it is important to focus on increasing the reach rate. Suppose you have a current retreat of 15%, try to increase it and reach 20%. 

Tips to Reach More People on Instagram

One of the biggest challenges that most people face is to increase its reach. Further, I have covered some tips that will help you to get a good account reach: 

1. Creating High-Quality Content 

The first thing that you must focus on is the quality of the content. You must ensure that the pictures and the reel your posting or not blurry. When you post such content, it makes to content look bad. Don’t forget that the post for the reel you have posted has decent lighting and proper audio. When you have great lighting, the quality of the content automatically improves. 

2. Use Hashtags 

One of the easiest ways to increase the reach of your account is by using proper hashtags. Using relevant and relatable hashtags is one of the best ways to get your content on top of the search results. Make sure that the hashtag you’re using does not go beyond the category of your content. Suppose you are putting content related to cooking, adding hashtags related to the gym in such a situation is not appropriate. Try to search for relevant hashtags. 

3. Interact More With Your Audience

Getting likes and comments is not enough to increase your reach. You must engage with the audience as much as possible. Suppose the audience is commenting on your post, try to reply to them. Many times you will get suggestions or even questions related to the reels or content you have posted on Instagram. Make sure to reply to them. 

4. Do Giveaways

Another major way of getting more engagement levels is by doing a perfect giveaway. A giveaway is a technique that helps to get more engagement by keeping a small type of competition among your followers. For this, all you have to do is create a competition with a set of rules to get into this competition. There are different types of rules that you can set for your giveaway. 

Some of the common requirements to take part in giveaways are: tagging two or three friends on the post, liking or sharing it with your friends in direct messages or directly on the stories. You can either do the giveaway solo or in a collaboration with some famous influences. 

Also, read What Does “He/Him” Mean on Instagram Bio

How to Check the Number of “Accounts Reached” on Instagram?

One thing that has helped me a lot to increase the account reach on my profile is regularly tracking it. I keep track of how many accounts have reached my profile. If you are wondering how, let me help you by sharing its steps:

• Before following the process, make sure that you have a professional account to get a professional dashboard. 
• Open the app and go to the profile page.
• Select View professional dashboard present at the top of your profile. 
• Tap on “See All Insights” and get an overview of the account’s reach.

Don’t forget that it is your choice to select the duration for which you want to check the highlights. You can check the highlights from the past 7-30 days depending upon your choice. 

Conclusion 

“Accounts Reached” on Instagram is one of the metrics that helps to know the number of unique accounts reached through your profile. Please note that it is different from impressions. Impressions is a feature that helps to know the exact number of views by all users. There are different ways by which you can increase your account reach. Make sure you add high-quality content and use relevant hashtags. Try to interact with your audience as much as you can to increase the engagement level. Doing giveaways will help you a lot in increasing your engagement level.

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