What does Inquire Mean on Instagram?

Every time I land on a product-selling page, I notice that some pages have an inquire button, whereas others don’t. This always made me wonder what it is and why it is important. If you have ever had a similar experience, I’m sure you must want to know more about it. Let me help clear all your doubts regarding the Inquire button on Instagram. 

What Does Inquire Mean on Instagram?

The term inquire on Instagram means asking for information or making requests directly through the platform’s messaging feature. You will mostly see this button on business pages that sell products or services. It allows you to express your interest in a product or opportunity. Whenever you click on it, it automatically initiates a chat with the business through direct messages. You can ask questions, request details, or make a purchase. 

The button facilitates easy communication between users and businesses, allowing customers to reach out without leaving the Instagram app. In addition to the button, there are other ways inquiries are made. “DM to inquire” and “For more details, please inquire via DM” are two of the most common phrases used by business pages.

Where Can You Find the Inquire Button? 

You can find the Inquire button on various business-related Instagram profiles at the side of the follow and message buttons. However, one thing that I noted about the inquire button is that it is not always available near the follow and message buttons. This is mainly because of the settings of the business page. You can only see the button if the business has already enabled the feature.

Who Can Use the Inquire Button?

Any user who visits the business profile can use this button. The inquiry button not only helps to have a quick chat with the business but also lets you know all the doubts you have about the product. However, the only thing that is required to use the inquire button is that the business should have given access to it.

Why Do Businesses Use the Inquire Button on Instagram?

If you have landed on a business page, most of them would have an active Inquire button. Many influencers have also kept this button active. But why? Is it that important? Well, Yes, it is important. Below are some of the important reasons why businesses use the Inquire button on their Instagram profile:

• Privacy: Many such sellers do not like to share some personal details including the pricing and other important information. Adding up the inquire button gives them full control over what type of information can be shared with them.
• Increasing Engagement: Another common reason to add up Inquire button on Instagram is to have more personalized and direct conversations. It can build up strong relations with online customers.
• Flexibility in prices: To run the business successfully, it is important to keep the prices flexible or negotiable. When you share prices in messaging rather than sharing them on the post, you can negotiate according to customers’ potential. This can help you grow in the long run.

Also, read What does Restrict Mean on Instagram? (Complete Guide)

How to Handle Business Inquiries Via Instagram DM? 

Some businesses find it hard to handle business inquiries via Instagram DM. In such a case, it is important to know some of the tips that will help the business to response any inquiry properly:

• Make sure to enable the notifications for Instagram DMs to get the responses on time. 
• Only use the quick replies for any FAQs from customers to save time. 
• Keep your responses personalized as they build rapport with potential customers. 
• Any information needed by the customer should be very clear and concise to address the inquiry. 
• Don’t forget to follow up with the user to ensure their satisfaction level. 

How to Turn on the Inquire Button?

I genuinely believe, having an Inquiry button is extremely important for a business to grow. It gives a personalized approach to the potential customers. To turn on the Inquire button, follow the instructions mentioned below:

• Make sure that you have switched to the business account from the normal account.
• Go to the profile and click on edit profile. 
• Edit the profile based on the nature of the business. Add the contact details so that they have a way to connect with them. 
• You will see add an action button on your screen. Tap on it and there will be a list of buttons you want to have on the page. Select the Inquire button and other important buttons you want to add and tap on the Done button. 

How to Optimize Instagram Ads for Inquiries?

If you are using ads on Instagram, you must follow some of the instructions mentioned below to optimize the inquiries: 

• Start by creating compelling ad visuals that show the value of the product and services. 
• Don’t forget to add a strong call-to-action that attracts users to know more about the product and they click on the Ad Inquiry button. 
• Don’t forget to check the performance regularly and manage the changes to improve the inquiry rates. 

Different Contexts for “Inquire”

The inquiry feature on Instagram is an important factor in communication between businesses and Instagram users. It is very important to understand how to use it and enhance your interactions. Let’s have a look at different contexts in how inquiry is used: 

• On most business profiles, inquiries will mainly appear in their bios and posts that allow the users to ask for further information about the product or the service. 
• If you see inquiries in product product-related posts, it will usually mean to directly ask for the details through messaging.
• Another, place where you can see it is at the service post. Here it indicates that if you want to book an appointment, have direct communication with the business.

Challenges and Solutions for Using Inquire Feature

While there is a huge benefit of using the inquire button, it also has some challenges. Below are some of the challenges that you may face if you have added an Inquire button on your page:

• The first major challenge that you may have to deal with is the variety of inquiries. If you also have this problem, try creating automated responses for the most common questions asked by people. You can also categorize some queries based on importance. 
• Sometimes users misuse or understand the feature properly. They try to send irrelevant content or wrong messages. Therefore you can use communication guidelines to deal with such people. 
• In many cases, businesses receive spam or inappropriate inquiries. Instagram has different tools that allow businesses to block such users. 

Conclusion 

If you land on an Instagram business page and want to know more about a product or service, just use the Inquire button. The inquire button helps potential customers get in touch with businesses and clear their doubts. In most cases, you will only find the inquire button if the business has enabled access to it. Having an inquiry button on the profile not only helps handle multiple queries but also helps build a strong connection with the target audience.

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